{"id":8043,"date":"2026-07-29T09:13:52","date_gmt":"2026-07-29T07:13:52","guid":{"rendered":"https:\/\/maked.it\/?page_id=8043"},"modified":"2026-08-01T11:09:25","modified_gmt":"2026-08-01T09:09:25","slug":"brado-2","status":"publish","type":"page","link":"https:\/\/maked.it\/en\/brado-2\/","title":{"rendered":"Brado"},"content":{"rendered":"\t\t
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CARBON BODY,
ITALIAN SOUL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The founders of Brado, an independent automotive manufacturer born in the Italian Motor Valley, aimed to create an elite automotive brand from scratch for the international luxury leisure market<\/strong>. The goal was to capture the attention of collectors, investors, and private clients within the UHNWI (Ultra-High Net Worth Individual) <\/strong>network through a surgically planned pre-launch campaign<\/strong>, driven by the iconic Dune Buggy, the project\u2019s “manifesto car”.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The analysis of the international restomod landscape allowed us to define Brado’s brand platform<\/strong>: from its positioning in the luxury leisure vehicle market<\/strong> to the development of strategic assets <\/strong>\u2013 from the brand essence <\/strong>to the selection of media contacts<\/strong> \u2013 ensuring a powerful market entry. A key strategic choice was leveraging signature design and the founders’ authority to generate immediate desire and credibility among a demanding audience, well ahead of the car’s physical debut<\/strong>. <\/p>

We developed the brand architecture starting from the naming \u2013 Brado<\/strong>, symbolizing an untamed spirit stripped of the superfluous \u2013, the logo<\/strong>, which combines Motor Valley technical excellence with signature design, and the payoff \u201cCarbon Body, Italian Soul<\/strong>\u201d. The claim \u201cHave fun with Brado<\/strong>\u201d and a branding strategy featuring bold, bright colors capable of evoking outdoor life and fun are now the hallmark traits of the brand both online and offline. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Social media<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sales deck<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Newsletter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Website<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PR & Digital PR<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lifestyle<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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creativity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Brado1\"<\/figure><\/div>
\"Brado2\"<\/figure><\/div>
\"Brado3\"<\/figure><\/div>
\"Brado4\"<\/figure><\/div>
\"Brado5\"<\/figure><\/div>
\"Brado6\"<\/figure><\/div>
\"Brado7\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t\t
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Discover other projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Varignana 1705
Elegance Competition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\n\t\t\t\t
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the exiting sound
of baroque MUSIC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t
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Against pain,
without the burn.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\n\t\t\t\t
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New look.
New leap.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tSEE MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

CARBON BODY,ITALIAN SOUL challenge The founders of Brado, an independent automotive manufacturer born in the Italian Motor Valley, aimed to create an elite automotive brand from scratch for the international luxury leisure market. The goal was to capture the attention of collectors, investors, and private clients within the UHNWI (Ultra-High Net Worth Individual) network through […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8043","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMaked - Brado<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maked.it\/en\/brado-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maked - Brado\" \/>\n<meta property=\"og:description\" content=\"CARBON BODY,ITALIAN SOUL challenge The founders of Brado, an independent automotive manufacturer born in the Italian Motor Valley, aimed to create an elite automotive brand from scratch for the international luxury leisure market. 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