With a sharp focus on the product’s USP, we chose to highlight the “2-in-1” concept across every creative asset—even crafting a custom sound logo to reinforce it. We spoke directly to specific targets, with particular attention to those living with chronic pain—those who feel “subscribed to suffering.”

The memorable claim, “Against pain, without the burn,” was paired with a vibrant, multi-target, multi-pain campaign that portrayed potential users in a positive, colorful, and engaging way. This approach allowed us to clearly communicate the dual end-benefit of Ketodol: powerful relief and gastroprotection.