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A Press day with a Car Club effect
When Puig asked us to imagine an event to present its new fragrance Penhaligon’s Sports Car Club to the Italian press, we had no doubts: we wanted the essence of the brand – a unique blend of racing elements and British class – to be both the inspiration and the star of the press day. But that’s not all: we also wanted to amaze guests with an experience within the experience, something to be felt and enthusiastically told.
So, after defining the creative concept with the client, we took care of every detail down to the smallest one, from the design of communication materials to the choice of props for the location set-up, as well as the artistic and logistical coordination. The result was a full immersion in a world of fragrance, elegance and motors, in perfect Penhaligon’s Sports Car Club style.
- Concept study and format selection for the event
- Location scouting
- Creation of set-up materials and customized gadgets
- Design of exhibition space
- Logistics planning
- Supply management
- Coordination of technical and production aspects
- Communication concept study
- Content strategy & Planning
- Content production
- Concept shooting
- Photo shooting
- Video production
- Blogging
- Social media management
- Social promotions
- Product placement con influencers
- Report
Story telling in gentleman style
Constructing the digital and social presence of a target specific lifestyle brand. This is what we do for The Outlierman brand, an Italian brand of accessories with a driver soul for which we develop and create photo shoots and exclusive editorial content with a high engagement rate to share on Instagram, Facebook, YouTube and in the corporate Magazine published twice a week. With a made-to-measure tone of voice and content strategy, The Outlierman today speaks to driving enthusiasts worldwide.
ADV A TOTAL STRENGTH
Be-Total, a historic brand of products formulated with a B Vitamin complex, has worked with Maked for a long time on communication projects which embrace both offline as well as online. Our advertising concepts, aimed particularly at families, are an effective formula of creativity and clarity, immediateness and reliability.
- Studio competitors
- Communication concept study
- Art direction
- Copywriting
- Press campaign
- Banner design
A luxury dressed pop
Brief
To create a graphic format consistent with the institutional campaign to define the outfitting of Bulgari stores and the display campaigns.
Strategy
The integrated project involved the use of different communication channels, online and offline, based on guidelines developed in synergy with the institutional campaign.
Creativity
We focused on the offline activities via the creation of P.O.P. material, the design of the shop fitting, the shop windows and temporary stores, without however, neglecting the digital communication, conveyed through display advertising and DEM campaigns.
A well packaged duo
The launch of a new product, especially when it's groundbreaking, is always a very delicate moment: the innovation must emerge from the shelf, but also be understood with all the strength of its revolutionary upgrade. Multicentrum chose us to achieve this during the launch of Multicentrum Duobiotic, a unique combination of probiotics and vitamins for intestinal well-being that makes its double action a double strength, which we best told by developing the launch packaging, the sub-brand logo, and all in-store and sales force communication materials.- Studio competitors
- Communication concept study
- Logo design
- Packaging design
- Art direction
- In-store communication materials
A brand that speaks #glutenfree
Vivifree is the gluten free range of dietary and functional foods by Molino Spadoni. A brand which reflects a new culture of wellbeing as a balance between nutrition and pleasure, for which we created some positive and lively packaging and still life images, with ad hoc naming for the superfood range. Taste without sacrifices is also the leitmotiv of the Vivifree page on Facebook, which we handle from the strategy to the management.
- Competitor analysis
- Packaging
- Studio concept superfood line
- Logo e naming superfood line
- Concept shooting
- Photo shooting
- Folder
- Website
- Facebook strategy and management
- Studio competitors
- Social media strategy & Planning
- Facebook and Instagram Content & Ads Strategy
- Spotify Content Strategy and Production & Ads Strategy
- YouTube Strategy & Ads Strategy
- Blogging
- Google GDN
- Google AdWords
- Photo shooting
- Video-making
- Report
A sofa-sized digital strategy
Poltronesofà, a long-standing client of ours, presented us with a great challenge: to structure its substantial debut on the main social networks. Our social strategy for the king of sofas included Facebook, Instagram, Google, Spotify and YouTube and the poltronesofà blog in a coherent and varied brand story with the aim of bringing out the brand’s values and history in the social network environment.
- Studio competitors
- Communication concept study
- Logo design
- Packaging design
- Art direction
- Studio naming
- In-store communication materials
A full energy branding
Polase Extra Energia is the new challenge of Polase on the market of energy tonics. A challenge where the brand brought us in right from the start by asking us to study logo, naming, packaging design and coordinated communication materials, taking care to put across the main feature of the product in a distinctive and practical way, ie. the innovative ability to release energy over short and longer periods of time.
The brand identity aspires to pleasure
Brief
Create from scratch the brand image of an emerging brand of electronic cigarettes, studying its positioning, brand identity, naming and logo.
Strategy
The brand image to devise was that of a top-of-the-range brand compared to its competitors, that was inspirational both in the naming and in the positioning: “Aspira al piacere” ‘aspire to pleasure’ was the concept devised with this in mind, to convey to consumers the idea of experiencing real moments of pleasure without any of the negative consequences of smoke; thus not simply a brand of electronic cigarettes, but the aspiration of identifying with values of wellbeing.
Creativity
After devising the concept it was necessary to create an aspirational naming which, using an appealing play on words could transmit the premium values of the brand: thus Smoqueen was born. The concept was then applied to the coordinated image of the brand, personalising the product and developing all of its offline material: from the P.O.P. material, to the catalogue, the packaging right up to the designing the points of sale and the entire communication.
A pole position experience
Sparco, a global reference point in the racing sector and world of rally, asked us to make the launch of its new range of QRT racing seats memorable and engaging, developed from futuristic aerospace technologies. For this, in addition to a modular project for the display materials at the point of sale, we designed a real experience station where visitors could take their seats to experience state-of-the-art technology, the technical performance and the sense of adrenalin in the new QRT racing seats, firsthand.
- Competitor analysis
- Communication concept study
- Experience design
- Exhibition stand design
- Art direction
- Copywriting
Face to face with the target
Rosacea is an inflammatory skin disease which primarily affects the face. In order to help sufferers, Galderma has developed the topical treatment Rozex, assigning Maked the task of creating communication materials for the point of sale with a dual aim: to attract attention to this novelty in the pharmacy and allow sufferers of Rosacea to carry out a rapid self-diagnosis of the problem.
A high-impact visual – where those affected by Rosacea can almost mirror themselves – and an educational approach in the distribution of content and product benefits was the strategy we followed in creating an eloquent window sign, the explanatory podium explaining the treatment phases and the educational leaflet for the customer.
- Studio competitors
- Communication concept study
- Art direction
- Copywriting
- In-store communication materials
The adv that opens your eyes
Brief
To launch the new Optrex brand on the market, promoting its line of revolutionary eye drops for the health and wellbeing of eyes and communicate the main product innovation in a clear and striking way: Optrex is an eye wash which is applied to closed eyes.
Strategy
In order to convey this technological innovation we used various offline channels: from the print page to the P.O.P. material to folders for Chemists.
Creativity
We created a press campaign which in a simple and immediate way highlights the benefits of the product, subsequently integrating it with P.O.P. materials designed specifically for pharmacies and opticians.
- Competitor analysis
- Communication concept study
- Counter and floor stand display
- Shop window sign
- Poster
- Folder and digital folder
- Vitamints press campaign
- VitaGummy press campaign
Instore displays inviting as a candy
Multicentrum chose MAKED for the creative development of the BTL and in-store communication for the launch of Multicentrum Vitamints & VitaGummy, the first food supplements in traditional and chewy sweet forms. A total novelty for this category, aimed at a young and demanding target for which we developed a fresh and inviting creativity, like a sweet.
Competitor analysis
Communication concept study
Counter and floor stand display
Shop window sign
Reglette
Folder and digital folder
Technical data sheets
Press campaign
Vitamin D in a plain sight
Communicating innovation in the pharmacy. This is the mission that Multicentrum entrusted to us to announce two important innovations: the launch of the new improved formulas of Gender and Gender 50+ and the restyling of the packaging of the entire product range. A challenge we rose to with a communication which announces the novelty playing on the benefits of the product in a brilliant way.
- Competitor analysis
- Communication concept study
- Restyling logo
- Brand identity
- Payoff
- Label
- Folder
- PoP Materials
- Website
A brand identity without spots
The professional cleaning of Marka comes to the domestic environment with a whole team of personal cleaners: Calimero, Freccia, Scintilla, Stralindo… are just a few of the super Marka detergents for which we created a deliberately striking and friendly identity, designed to enhance the brand visibility in the GDO context and make every single product recognisable from the colour to the label.
- Competitor analysis
- Communication concept study
- Naming
- Logo
- Brand identity
- Label Design
- Sales force materials
- Press campaign
- Website
Design that fire the senses
Marka wanted to work alongside us for the creation and launch of Kaleos, an innovative olfactory cleaning line which brings sensory marketing to the world of professional cleaning. A particularly engaging and complex project. The aim? To evoke the intoxicating scent of Kaleos products with suggestive words and graphic design.
When brand identity counts double
Be-Total Immuno is the innovative line consisting of two different products for the different stages and needs of the winter season: Be-Total Immuno Protection in order to be prepared for the arrival of ailments; Be-Total Immuno Reaction to react to the first symptoms. To present the double opportunity to the target, we doubled all the communication: two but distinctive types of packaging, POP materials and digital banners which clearly illustrate the benefits of every single formula enabling consumers to comprehend the unique quality of the line.
- Studio competitors
- Communication concept study
- Packaging design
- Art direction
- Copywriting
- Web design
- In-store communication materials
- Studio competitors
- Communication concept study
- Packaging design
- Art direction
- Copywriting
New targets, new challenges
Be-Total put its trust in Maked’s experience to enter the energy tonics market with style and incisiveness with Be-Total Advence B12, an innovative product dedicated to senior adults (55+). With this goal in mind we worked carefully to develop the packaging of the new tonic from scratch and the in-store and digital communication material dedicated to the target in the “over” market.
Lead generation goes fast on the web
The lead generation of Jaguar Land Rover dealers in Emilia Romagna follows the path of engagement on Facebook and Google. A project in collaboration with Jaguar Land Rover, which includes the planning and management of Facebook Ads, Google AdWords, Google Display, Google Remarketing and DEM campaigns, with subsequent report phases.
- Facebook Ads
- Google AdWords
- Google Display
- Google Remarketing
- DEM
- Launch events for new models
A design as tender as a newborn
Mister Baby offered us a tender and delicate task: the restyling of their logo and packaging for their early childhood products. To keep in touch with new-mothers and babies with the appropriate delicacy, we opted for a visual and chromatic language that tells them in a kind, reassuring and clear way, about the features of the products.
- Studio competitors
- Communication concept study
- Logo design
- Packaging design
- Art direction
- Copywriting
When the brand roars online
ING’s DNA is simple, concrete and incisive: in a word, DIRECT. An identity which emerges coherently and creatively in all Maked communication projects for ING Italia: from the DEM campaigns aimed at the client database to the Google GDN banners to the rebranding campaign of 2019, for which we recorded a corporate video, graphics for Facebook ING Italia and for the Community Arancio, themed DEM and posters for the branches offline and offices.
- Competitor study
- Communication concept study
- DEM campaigns
- Art Direction
- Copywriting
- Video Concept & Storyboard
- Character design & Illustration
The luxury travels online
For Glance Luxury Travel, the high-end product range by Alidays specialising in tailor-made travel aimed at a luxury target, we explored a positioning and online debut which takes the form of a mobile-friendly website and a social network and content strategy capable of presenting the innovative philosophy of the brand on Facebook and Instagram. Refined Art direction and wanderlust oriented Copywriting evoke the dream holiday among immersive canvases, magnetic cinemagraphs and extraordinary photo albums, supported by Google GDN campaigns and AdWords to promote brand awareness.
Studio competitors
Website design & developing
Social and Content strategy
Social Ads Strategy
Google GDN
Google AdWords
Reporting and optimization
- Communication concept study
- Social and Content strategy
- Social Ads Strategy
- Google GDN
- Google AdWords
- Hashtag Strategy
- Photo shooting
- Video making
- Reporting and optimization
Food delivery spiced with creativity
Fooxeat, an innovative Italian start-up which offers an app allowing users to compare food delivery service prices, put its trust in Maked’s digital team to debut and communicate on Facebook and Instagram. In order to communicate the concept at the heart of the brand, in other words the possibility to compare services and costs, we chose to play with side-by-side design, surveys and creative and smart animations capable of stimulating interaction between users with the aim of generating brand awareness and lead generation, also with the management of sponsored campaigns on the two channels.
- Studio competitors
- Communication concept study
- Art direction
- Copywriting
Packaging seducing the senses
Durex, world leader in the production of condoms, which has always played with its target, inviting it to explore pleasure in all its wonderful varieties, tickled our creativity by asking us for support in packaging design during the launch of many products. Our response was to create seductive packages that reveal all the benefits of the product.
- Competitor analysis
- Communication concept study
- Bench display
- Banner design
- Facebook post
Hydration is easier to (en)counter
Cetaphil, Galderma brand, is a complete line of creams for every skin type and every age. With 70 years of experience in relieving symptoms relating to poor skin hydration, but few minutes of engagement at the point of sale to publicise the new handbag formats, Cetaphil asked us for our support in creating elegant, immediate-impact and effective counter displays. The creativity that we studied clearly communicates the new positioning of the moisturising cream in a small format that is handy to carry with you on the move every day. A clarity that has also been transformed into banners for industry websites and Facebook posts.
- Competitor analysis
- Packaging design
- Art direction
New high-performance packaging
Petronas chose the art direction of MAKED to give a boost to the visual performance of the line of Additives and Car Care PETRONAS Durance products. The image of the packs underwent significant restyling which involved both the bottles and the labels in order to obtain superior performance in terms of communicating the benefits of the range: innovative and hi-tech formulations, the highest performance guaranteed for every specific product, a strong technical and emotional link to the world of Formula 1, where PETRONAS is the protagonist as official sponsor of the Mercedes team AMG F1 four-times winner of the Formula 1 World Championship.
Creative spaces for business
Brief
To devise a press campaign to communicate the launch of the new weekly insert published by Quotidiano Nazionale: QN Economia e Imprese, a 12-page insert issued every Tuesday providing an in-depth look at Economics, with emphasis on the values and success stories of Italy.
Therefore communicate the novelty and peculiarities of the new insert by encouraging readers to buy the newspaper and investors to purchase advertising space.
Strategy
The launch campaign was divided into three phases, in each of which the creativity was transformed into many different creative and striking topics, each representing an area of excellence in Italy. In the teaser phase, the aim of attracting the attention of readers was achieved thanks to the expedient of a fake double page inside the newspaper. The launch phase saw the creativity dominate the front cover thanks to the study of a fake cover, while for the maintenance phase it was decided to maintain consistency with the previous communication and reduce the insert to just one single page.
Creativity
The creative idea developed to communicate the launch aims to stimulate the readers’ pride of belonging, underlining the concept that in Italy there are not only the already well-known areas of excellence but that there is much more to be proud of. QN Economia e Imprese will highlight these situations giving greater value to the country that they belong to. “Your Country is much more”, this is the claim chosen and adapted each time based on the reference visual.
Style, passion and storytelling
For The Outlierman, an Italian reference brand in the field of men’s accessories for car enthusiasts and Gentleman driver style, we study every minute detail, from the design of the collections to the development of the whole communication strategy. Besides the co-ordinated image, which fully expresses the idea of authenticity and driving passion inherent in the brand, we have also managed the online presence of the brand, by creating the e-commerce website and the Facebook and Instagram profiles, around which The Outlierman has been able to create a real community of driving and style enthusiasts. In order to fuel the interest and engagement of leads and followers, we organise photo shoots and exclusive editorial content to be shared on Instagram, Facebook, YouTube, on the online Magazine and the refined printed version of The Outlierman Magazine, an instrument of brand awareness, lead generation and delight for collectors.
- Brand image
- Textile design & Product design
- Packaging design
- Editorial Design
- Art Direction
- Copywriting
- Content strategy & Planning
- Content production
- Concept shooting
- Photo shooting
- Video production
- Blogging
- Social media management
- Social promotions
- Product placement con influencers
- Report
- Studio competitors
- Communication concept study
- Art direction
- Copywriting
- In-store communication materials
- Facebook post
Engagement is a matter of skin
Galderma, a global-level leading company in the field of dermatology, chose Maked’s ideas in order to define its new positioning and better communication for Benzac, an important brand for over 30 years for those fighting acne, available in three formulas suitable for the different types of acne. To immediately involve Benzac’s younger target, we opted for a key visual with a direct and youthful textual and visual language, then applied to a variety of materials for the point of sale and for digital and social communication.
Creativity turns off sore throats
Brief
Benactivdol is the new, more concentrated, longer-lasting spray for sore throats. Our aim was to redesign the graphics of the international Benactivdol coordinated material and re-adapt it for the Italian market.
Strategy
The creativity developed was applied to all the planned POP materials: counter displays, automatic change givers, packaging for tongue-depressors and dual flap Benactivdol/Nurofen folders. A corporate presentation video of the product aimed at doctors was also produced.
Creativity
We chose to keep the distinctive elements of the international communication, implementing them in such a way that was easy and immediate to interpret for the Italian target.
- Competitor analysis
- Communication concept study
- Art direction
- Copywriting
- Web and DEM design
- Customer journey strategy
Smart creativity for smart mobility
For Arval, world leader in the field of car hire providing services to companies, we are their communication partner for projects which range from traditional advertising to e-mail marketing and web design. Efficiency, transparency and smart approach are the values that accompany the brand image in all its channels, from the press campaign which we created for the on-board magazines of Italo and Freccia Rossa trains to designing the DEM strategy, landing page and customer journey for its official arval.it web site.
- Editorial Design
- Art Direction
- Copywriting
Solidity to leaf through
Allianz, our partner of excellence in the finance field, wanted to tell a great story of success written by many authors: their own customers and collaborators. The experience of Maked’s graphic designers found the right balance between stylistic refinement, synthesis and realism in the presentation of the data, assets and graphics to show.
Wellness is a whole different story
Acer Italia chose Maked with a clear and precise mission in mind: to communicate all the innovations of the brand with lifestyle content and using a more immediate and “social” tone of voice as close to the target as possible. In order to achieve this objective, we combined the management of the Acer Italia Facebook and Instagram profiles with the study of an influencer marketing project capable of attracting and inspiring the target.
- Benchmark study
- Facebook and Instagram Content & Ads Strategy
- Hashtag Strategy
- Photo shooting
- Reporting and optimization
Strategy scores against sore throats
Brief
To promote the use of Benagol in the summer season, the time of year when air conditioning and the changes of temperature between hot and cold can often cause sore throats.
Strategy
To celebrate the World Cup football tournament of 2014 we outlined a multi-channel project which included both the development of digital activities, with display advertising campaigns and initiatives on the main social media networks, and offline activities, such as setting up the interactive wall at the stations in Rome and Milan and the coordination of the relevant P.O.P. materials.
Creativity
The idea is already there in the brand name: simple and immediate, it is a creative play on words with the brand name making a direct reference to the world of football.
After the development of the advergame “Benagoool Quiz”, protagonist of the activity in the stations, we stimulated engagement on the Mister T page through thematic columns, Facebook apps and videos in the typical style of the friendly Benagol testimonial.
- Competitor analysis
- Communication concept study
- Art direction
- Copywriting
- Coordinated image
- Editorial Design
- Content creation
Coordinating the brand identity
The Balletta Group, an important long-standing customer of ours, asked us to translate its solidity, modernity, and company strength into a coordinated image, transmitting in an effective, professional and distinctive way the guiding values of the company philosophy: ethics, vivacity, research.
Our account of the Balletta Group unfolds over various channels of communication, from offline to online: the coordinated image, the company profile and the company catalogues, the set up of the headquarters, the content creation for the official social profiles.
- Editorial Design
- Art Direction
- Copywriting
The brochure fits perfectly
Fanga is a Bolognese brand of luxury hand-made shoes, that has made an art of searching for the perfect materials and combining them with a reworking of the centuries-old, deep-rooted artisan culture through its distinctive, modern look. In order to convey the exclusivity of the Fanga ethics and products with the same attention to detail that is used in the creation of every single shoe, we created an exciting, material, digital brochure, focussing on the slow, careful gestures which transform simple raw materials into authentic masterpieces.
- Competitor analysis
- Communication concept study
- Art direction
- Copywriting
- Coordinated image
- Press campaign
- Photo shooting
- Video-making
- Event design
- Character design
- Banner design
Prompt and timely branding
BRT, the express courier specialising in the delivery of many different types of shipments, has involved us in numerous communication projects with the aim of conveying a brand philosophy based on the values of speed, punctuality and reliability in a striking and creative way.
In order to convey BRT values we used various communication channels: from corporate videos to the press campaign, from the creation of the coordinated image and the company catalogues to the set up of the auditorium hosting the convention for the 85th anniversary, right up to the development of the Direct E-Mail Marketing.
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