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Slide BUILDING BRAND VALUE, DAY BY DAY, WITH YOU BUILDING BRAND VALUE, DAY BY DAY, WITH YOU

Slide BUILDING BRAND VALUE, DAY BY DAY, WITH YOU BUILDING BRAND VALUE, DAY BY DAY, WITH YOU
  • Competitor study
  • Visual design
  • Art direction

A booster of beauty and visibility

What does it mean to emphasize the visual appearance of a product? We asked ourselves this question as part of a restyling project for Bottega Verde, designing a new visual for the packaging of the iconic “Tenuta Bottega Verde” line, dedicated to the brand’s estate: this is where olive trees, red grapes, oat and mallow are grown, then transformed into hyperfermented ingredients to ensure highly enhanced efficacy on the skin.

And it’s precisely from these natural ingredients, the protagonists of three different cosmetic lines, that we have declined the respective graphic proposals for the packaging: a refined, modern and clean mix of illustrated and photographic images that gave depth to the innovative aspect of the entire range, with the aim of communicating at first glance the precious active ingredients contained in the formulations.

  • Copywriting
  • Art direction
  • Video making

An explosive launch campaign

Accademia Bizantina's vocation has always been to unveil the emotions contained in Baroque music. We have translated it into “The Exciting Sound of Baroque Music”, a multichannel communication campaign designed to support the orchestra's aim of bringing ancient music closer to an increasingly wide and diverse audience, both online and offline. An approach that we summarized in the project's launch video, which "overturns" some of the most widespread clichés about the music of the 1700s, contrasted with moments of inspiration, creativity and freedom in the present day.
  • Benchmark study and communication concept
  • Art direction
  • Copywriting

When Superiority smiles at you

A multi-subject campaign that speaks to dentists but also smiles at patients, enhancing scientific innovation while remaining focused on the ultimate goal of all research: improving people’s lives.
When Straumann, a leading brand in implant dentistry since 1954, asked us to study a campaign to raise awareness about the importance of choosing scientifically supported cutting-edge solutions differentiated according to the specific case, we thought of letting people and their smiles speak for themselves, bringing the faces and testimonials of different types of patients to the forefront.
A simple and exciting approach, disruptive to the industry, that becomes the stylistic signature of an omnichannel activation campaign declined for B2B and B2C, involving OOH, specialized press, events, videos, email marketing, digital adv and more.

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The Digital Unit and the Design Unit work side by side, in a combination of stimuli, talent and skills

Rotate the pointer to discover our capabilities.


BRANDING
DISCOVER
First Slide
BRANDING
Brand identities that stand out

First, we study the positioning on the reference market. Then, we proceed to develop the logo design, brand name, corporate image, catalogues and internal and external communication materials, merchandising, stands for events and fairs, and photoshoots: to create your brand identity, we focus on what makes you unique and make it unmistakable.

Second Slide
ADVERTISING
The art of persuading

Our advertising campaigns are always a balance of originality, aesthetic impact and extreme clarity: we stay firmly focused on the messages you want to communicate and we transform them into press releases, outdoor billboards, signage, poster, video or radio adverts. Every creativity is developed with a multi-channel perspective so as to optimize the use of your budget.

Third Slide
PACKAGING
Feeling in a case

The packaging must communicate the uniqueness and quality of your products, it must make them understandable and attractive for consumers who don’t know them, recognizable for those who have already chosen them once and want to do so again. When we develop the logo, the brand name, the front panel for the launch or restyling of a product, we know that this is what it takes to make it stand out on the shelf.

4 Slide
VIDEO PRODUCTION
Business takes the stage

With decades of experience in creating campaign concepts, scripts, and storyboards, in choosing locations, in the video direction, photography, and production of commercials and institutional videos, one thing is certain: every brand, project, or product has a story that is worth telling in a spectacular way. After all, videos are the most engaging media ever and remain unmatched for storytelling.

5 Slide
E-COMMERCE
A very real virtual shop

The paradox of shopping online is that anyone can see your products, but no-one can actually touch them before buying. This is why, your e-commerce must show your products off to their very best and in a reliable way, with SEO friendly contents which make you easy to find, appealing images and texts which accompanies the user down the purchasing funnel and distinctive design everywhere. All of this starts from an in-depth study of the competitors, your positioning and your medium- and long-term objectives.

6 Slide
UI & UX DESIGN
Click-proof web design

Designing effective web sites, mini-sites and landing pages means putting yourself in the user's shoes and interpreting their browsing habits and needs: in other words, User Interface and User Experience design. Whether it is a launch or a restyling, we study an accurate and user-friendly look&feel so that your customers can find what they are looking for in the easiest, most intuitive and interesting way.

7 Slide
SOCIAL MEDIA
Uncontainable content

Lead Generation campaigns; content creation and planning strategies on Google, Facebook and Instagram; content creation and planning of Direct Mail Marketing campaigns; SEM and SEO optimization. Whatever conversion you are looking for, we're at your side in creating and implementing the funnel necessary to get the results you need, measurable and concrete.

Third Slide
DIGITAL MARKETING
Engagement matters

In the digital era, it is necessary to carve out a well-defined online space in order emerge in the vastness of the Net and converse with a pool of users never seen before. Social media marketing, online advertising, influencer strategy, social media management, monitoring analysis, creation of textual, photographic and video content are just some of the activities for to intercept and engage your target online.

Third Slide
MONITORING ANALYSIS
Knowledge is power

On the web, you have the opportunity to know the digital reputation of your brand, the behavior of consumers, and the reasons behind that behavior: a real treasure trove of information! For you, we can monitor hashtags, URLs, keywords and help you better understand the market, the target and your competitors’ positioning in order to develop the most functional marketing strategy for your business.

Third Slide
BELOW THE LINE
Your new products in plain sight

Emerging in the in-store arena is a really tough challenge, but with thoughtful design, combined with original and carefully crafted messages and point-of-purchase materials - such as window signs, countertop and floor displays, reglette, leaflets and consumer information folders - you can find yourself at the center of your potential customers' attention.

Every sector is different and has its own rules and peculiar communication trends to respond to innovatively and effectively. Our secret to doing well in every area is to aim high with creativity while staying well focused on your marketing goals.

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When we talk to our clients, we realize that ideas and reliability are the elements that make the difference in our work.

Slide We like the idea of
CONSTRUCTING
something new.
With imagination
but also with
significant realism. We strive to
CREATE VALUE
for the brand,
for those who work with it,
for the end customer.
And also for ourselves. We believe in work
DAY BY DAY
consisting of care,
attention,
professionalism
and commitment. TOGETHER
we make the difference:
you provide
the company know-how,
we provide the experience
in communication
and specialist skills.

Slide Ci piace l'idea di
COSTRUIRE
qualcosa di nuovo.
Con immaginazione,
ma molta concretezza. Slide Ci impegniamo a
CREARE VALORE
per il brand, per chi ci
lavora, per il cliente finale.
E anche per noi stessi. Slide Crediamo nel lavoro
costante, GIORNO
PER GIORNO, fatto
di cura, attenzione,
professionalità e impegno. Slide INSIEME facciamo
la differenza: tu ci metti
il know-how aziendale,
noi l’esperienaza
in comunicazione e
le skill specialistiche.

ELEONORA
DAZZANI

FOUNDER

Creative Director

WHO AM I?

ANDREA
MAZZUCA

MANAGING PARTNER

Account Director

WHO AM I?

Do you have a communication project or marketing goal you'd like to tell us about? Do not hesitate TO GET IN TOUCH with us.

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    GO TO PORTFOLIO

    Precedente

    Successivo

    • Competitor study
    • Visual design
    • Art direction

    A booster of beauty and visibility

    What does it mean to emphasize the visual appearance of a product? We asked ourselves this question as part of a restyling project for Bottega Verde, designing a new visual for the packaging of the iconic “Tenuta Bottega Verde” line, dedicated to the brand’s estate: this is where olive trees, red grapes, oat and mallow are grown, then transformed into hyperfermented ingredients to ensure highly enhanced efficacy on the skin.

    And it’s precisely from these natural ingredients, the protagonists of three different cosmetic lines, that we have declined the respective graphic proposals for the packaging: a refined, modern and clean mix of illustrated and photographic images that gave depth to the innovative aspect of the entire range, with the aim of communicating at first glance the precious active ingredients contained in the formulations.

    GO TO PORTFOLIO

    Precedente

    Successivo

    • Copywriting
    • Art direction
    • Video making

    An explosive launch campaign

    Accademia Bizantina's vocation has always been to unveil the emotions contained in Baroque music. We have translated it into “The Exciting Sound of Baroque Music”, a multichannel communication campaign designed to support the orchestra's aim of bringing ancient music closer to an increasingly wide and diverse audience, both online and offline. An approach that we summarized in the project's launch video, which "overturns" some of the most widespread clichés about the music of the 1700s, contrasted with moments of inspiration, creativity and freedom in the present day.
    GO TO PORTFOLIO

    Precedente

    Successivo

    GO TO PORTFOLIO

    Precedente

    Successivo

    • Benchmark study and communication concept
    • Art direction
    • Copywriting

    When Superiority smiles at you

    A multi-subject campaign that speaks to dentists but also smiles at patients, enhancing scientific innovation while remaining focused on the ultimate goal of all research: improving people’s lives.
    When Straumann, a leading brand in implant dentistry since 1954, asked us to study a campaign to raise awareness about the importance of choosing scientifically supported cutting-edge solutions differentiated according to the specific case, we thought of letting people and their smiles speak for themselves, bringing the faces and testimonials of different types of patients to the forefront.
    A simple and exciting approach, disruptive to the industry, that becomes the stylistic signature of an omnichannel activation campaign declined for B2B and B2C, involving OOH, specialized press, events, videos, email marketing, digital adv and more.

    GO TO PORTFOLIO

    ELEONORA
    DAZZANI

    FOUNDER
    Creative Director

    My professional growth path has always been linked to communication and design. Twenty years ago I founded my first advertising agency, now called Maked, to pursue these passions in my own way, working to create value for brands through creativity. For this, I surrounded myself with serious and reliable professionals, but with that unexplainable spark that always makes the difference. The mix must have worked because we're still here, as passionate about each new project as we were on day one.

    ANDREA
    MAZZUCA

    MANAGING PARTNER
    Account Director

    I am the Account Director of Maked, as well as a tech, motoring and style enthusiast. I basically live all the time at top speed, always keeping one eye on the present and one on the future. As Founder of The Outlierman brand, I have integrated into my professional skills an international entrepreneurial approach, that helps me to understand the client's point of view, define the marketing and communication goals with him and transfer them in the most correct way to the creative team, to create value. Do you have a new project in mind or are you about to launch a new product? We really should talk about it together, Maked can be your ideal partner.

    ELEONORA DAZZANI

    FOUNDER / Creative Director

    My professional growth path has always been linked to communication and design. Twenty years ago I founded my first advertising agency, now called Maked, to pursue these passions in my own way, working to create value for brands through creativity. For this, I surrounded myself with serious and reliable professionals, but with that unexplainable spark that always makes the difference. The mix must have worked because we're still here, as passionate about each new project as we were on day one.

    ANDREA MAZZUCA

    MANAGING PARTNER / Account Director

    I am the Account Director of Maked, as well as a tech, motoring and style enthusiast. I basically live all the time at top speed, always keeping one eye on the present and one on the future. As Founder of The Outlierman brand, I have integrated into my professional skills an international entrepreneurial approach, that helps me to understand the client's point of view, define the marketing and communication goals with him and transfer them in the most correct way to the creative team, to create value. Do you have a new project in mind or are you about to launch a new product? We really should talk about it together, Maked can be your ideal partner.