the exciting sound
of baroque music
challenge
Accademia Bizantina had a threefold objective: to connect with a broader audience beyond the classical music niche, to grow and retain its fanbase, and to drive sales of its new albums.
challenge
Accademia Bizantina had a threefold objective: to connect with a broader audience beyond the classical music niche, to grow and retain its fanbase, and to drive sales of its new albums.
strategy
From a qualitative study on the biases and clichés surrounding classical music—combined with an in-depth analysis of personas, listening habits, and the most promising channels for AB—a rebranding and communication project was born.
The strategy was built around measurable, specific KPIs: brand awareness, streaming performance, press coverage, and growth of AB’s social fan base.
The hero video “The Exciting Sound of Baroque Music”, along with a new logo and payoff, set the stage for a three-year cultural project that brought baroque music to life across every channel.
From visual albums and special effects to content creators, community activations, artists and events—the campaign made the wonder of baroque music explode from the web to TV, print, and even cinema.
touchpoint
social media
youtube
newsletter
press office
website
music apps
cinema campaign
music apps
CD box sets
gadget
40th anniversary event
strategy
The hero video “The Exciting Sound of Baroque Music”, along with a new logo and payoff, set the stage for a three-year cultural project that brought baroque music to life across every channel.
From visual albums and special effects to content creators, community activations, artists and events—the campaign made the wonder of baroque music explode from the web to TV, print, and even cinema.
touchpoint
creativity
creativity
