Curasept, an Italian company leader in the oral health market and distributed in 40 countries, entrusted us with a crucial task: to conceive, plan and develop the relaunch of Curasept Protection Booster, a complete line for daily oral hygiene so effective that it defends not only the mouth, but the whole body from viruses and oral cavity beats. A unique positioning on the market and revolutionary, which we chose to communicate through a creative campaign of the highest impact, supported by an educational approach aimed at making the public perceive the unique benefit of this product.

From the study of clusters and buyer personas to the print campaign and commercial for TV and social channels, through point-of-sale materials, not forgetting the OOH and content strategy for the brand’s social channels: the Curasept Protection Booster revolution is now going from mouth to mouth on all touchpoints.