When Superiority smiles at you

A multi-subject campaign that speaks to dentists but also smiles at patients, enhancing scientific innovation while remaining focused on the ultimate goal of all research: improving people’s lives.
When Straumann, a leading brand in implant dentistry since 1954, asked us to study a campaign to raise awareness about the importance of choosing scientifically supported cutting-edge solutions differentiated according to the specific case, we thought of letting people and their smiles speak for themselves, bringing the faces and testimonials of different types of patients to the forefront.
A simple and exciting approach, disruptive to the industry, that becomes the stylistic signature of an omnichannel activation campaign declined for B2B and B2C, involving OOH, specialized press, events, videos, email marketing, digital adv and more.

  • Benchmark study and communication concept
  • Art direction
  • Copywriting