Accademia Bizantina’s vocation has always been to unveil the emotions contained in Baroque music. We have translated it into “The Exciting Sound of Baroque Music”, a multichannel communication campaign designed to support the orchestra’s aim of bringing ancient music closer to an increasingly wide and diverse audience, both online and offline. An approach that we summarized in the project’s launch video, which “overturns” some of the most widespread clichés about the music of the 1700s, contrasted with moments of inspiration, creativity and freedom in the present day.