We’ve been a longtime partner of Costa Crociere in a strategic phase of its purchasing funnel, namely the study of storytelling for the excursions the company offers seasonally to its current and potential customers.

Choosing the most incisive words to describe each experience in a compelling way begins with framing the right target audience and unique selling propositions that are exclusive to the competition and active portfolio, goes through scouting for information and tidbits about individual destinations, and finally takes the form of texts formulated with a distinctive and recognizable ToV that is increasingly authentic, concrete, and original. The result is communication texts intended for the different touchpoints by which the company connects with its customers, such as the official website, the Costa app, and other on-board touchpoints.

Each experience is told as a chapter of an unforgettable story in which the traveler will be the main character, making every trip with Costa an adventure to remember.