the exciting sound
of baroque music
challenge
Accademia Bizantina aveva un triplice obiettivo: entrare in contatto con un pubblico ampio, fuori dalla “nicchia” di appassionati di musica classica, aumentare e fidelizzare i fan, stimolare le vendite dei nuovi album.
challenge
Accademia Bizantina aveva un triplice obiettivo: entrare in contatto con un pubblico ampio, fuori dalla “nicchia” di appassionati di musica classica, aumentare e fidelizzare i fan, stimolare le vendite dei nuovi album.
strategy
Da un’indagine qualitativa sui pregiudizi e luoghi comuni legati alla musica classica e dallo studio di personas, abitudini e canali d’ascolto più potenziali per AB, è nato un progetto di rebranding e comunicazione basato su KPI misurabili e specifici: notorietà, streaming, copertura stampa e social fan base di AB.
Da un’indagine qualitativa sui pregiudizi e luoghi comuni legati alla musica classica e dallo studio di personas, abitudini e canali d’ascolto più potenziali per AB, è nato un progetto di rebranding e comunicazione basato su KPI misurabili e specifici: notorietà, streaming, copertura stampa e social fan base di AB.
L’hero video “The Exciting Sound of Baroque Music”, un nuovo logo e payoff hanno dato il la a un progetto culturale triennale che ha coinvolto visual album, effetti speciali, content creator, community activation, artisti ed eventi per far “esplodere” la meraviglia della musica barocca dal web alla TV alla stampa al cinema.
touchpoint
social media
youtube
newsletter
ufficio stampa
sito web
app musicali
campagna cinema
app musicali
cofanetti cd
gadget
evento 40 anni
strategy
L’hero video “The Exciting Sound of Baroque Music”, un nuovo logo e payoff hanno dato il la a un progetto culturale triennale che ha coinvolto visual album, effetti speciali, content creator, community activation, artisti ed eventi per far “esplodere” la meraviglia della musica barocca dal web alla TV alla stampa al cinema.
touchpoint
creativity
creativity
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the exciting sound
of baroque music
challenge
Accademia Bizantina had a threefold objective: to connect with a broader audience beyond the classical music niche, to grow and retain its fanbase, and to drive sales of its new albums.
challenge
Accademia Bizantina had a threefold objective: to connect with a broader audience beyond the classical music niche, to grow and retain its fanbase, and to drive sales of its new albums.
strategy
From a qualitative study on the biases and clichés surrounding classical music—combined with an in-depth analysis of personas, listening habits, and the most promising channels for AB—a rebranding and communication project was born.
The strategy was built around measurable, specific KPIs: brand awareness, streaming performance, press coverage, and growth of AB’s social fan base.
From a qualitative study on the biases and clichés surrounding classical music—combined with an in-depth analysis of personas, listening habits, and the most promising channels for AB—a rebranding and communication project was born.
The strategy was built around measurable, specific KPIs: brand awareness, streaming performance, press coverage, and growth of AB’s social fan base.
The hero video “The Exciting Sound of Baroque Music”, along with a new logo and payoff, set the stage for a three-year cultural project that brought baroque music to life across every channel.
From visual albums and special effects to content creators, community activations, artists and events—the campaign made the wonder of baroque music explode from the web to TV, print, and even cinema.
touchpoint
strategy
The hero video “The Exciting Sound of Baroque Music”, along with a new logo and payoff, set the stage for a three-year cultural project that brought baroque music to life across every channel.
From visual albums and special effects to content creators, community activations, artists and events—the campaign made the wonder of baroque music explode from the web to TV, print, and even cinema.
touchpoint
creativity
creativity
