CONCORSO D’ELEGANZA
VARIGNANA 1705

challenge

Palazzo di Varignana voleva dare vita a un concorso d’eleganza per auto classiche capace di ampliare la visibilità del suo resort di lusso su un pubblico internazionale d’élite appassionato di automobili iconiche
ed esperienze esclusive Made in Italy.

strategy

L’analisi del target, il benchmark dei maggiori concorsi di auto classiche al mondo e la nostra expertise nel mondo automotive e lifestyle si sono concretizzati in un evento dal posizionamento distintivo e in una strategia omnichannel
che valorizza al massimo la sua USP.

“In the lend of dream cars” è il concept che sintetizza il legame unico tra il Concorso d’eleganza Varignana 1705 e la Motor Valley italiana, raccontato attraverso una brand identity e contenuti originali che valorizzano la premiumness della location e la passione per l’auto per coinvolgere un target finemente profilato di alto livello.

touchpoint

social media

social media

newsletter

ufficio stampa

evento

creativity

creativity

Approfondisci anche...

nuova immagine.
nuovo lancio.

the exciting sound
of baroque music

contro il dolore
senza bruciore

la tua salute
difendila coi denti

Varignana 1705
Elegance Competition

challenge

Palazzo di Varignana set out to create a classic car concours d’élégance designed to elevate the visibility of its luxury resort among an elite international audience passionate about iconic automobiles and exclusive Made in Italy experiences.

strategy

Target analysis, benchmarking of the world’s leading classic car concours, and our expertise in automotive and lifestyle came together to shape an event with a distinctive positioning and an omnichannel strategy that fully amplifies its unique selling proposition.
“In the land of dream cars” is the concept that captures the unique bond between the Varignana 1705 Concours d’Élégance and Italy’s Motor Valley.
It’s expressed through a refined brand identity and original content that highlight the premium allure of the location and the deep passion for iconic automobiles—designed to engage a highly profiled, upscale audience.

touchpoint

creativity

creativity

PDV1
PDV2
PDV3
PDV4
PDV5
PDV6
PDV7
PDV8
PDV9
PDV10
PDV11

Discover other projects

New look.
New leap.

the exiting sound
of baroque MUSIC

Against pain,
without the burn.

Defend your health
with your teeth

SOCIAL MEDIA

Uncontainable content

Lead Generation campaigns; content creation and planning strategies on Google, Facebook and Instagram; content creation and planning of Direct Mail Marketing campaigns; SEM and SEO optimization. Whatever conversion you are looking for, we’re at your side in creating and implementing the funnel necessary to get the results you need, measurable and concrete.

DISCOVER THE PROJECTS

E-COMMERCE

A very real virtual shop

The paradox of shopping online is that anyone can see your products, but no-one can actually touch them before buying. This is why, your e-commerce must show your products off to their very best and in a reliable way, with SEO friendly contents which make you easy to find, appealing images and texts which accompanies the user down the purchasing funnel and distinctive design everywhere. All of this starts from an in-depth study of the competitors, your positioning and your medium- and long-term objectives.

DISCOVER THE PROJECTS

UI & UX DESIGN

Click-proof web design

Designing effective web sites, mini-sites and landing pages means putting yourself in the user’s shoes and interpreting their browsing habits and needs: in other words, User Interface and User Experience design. Whether it is a launch or a restyling, we study an accurate and user-friendly look&feel so that your customers can find what they are looking for in the easiest, most intuitive and interesting way.

DISCOVER THE PROJECTS

DIGITAL MARKETING

Engagement matters

In the digital era, it is necessary to carve out a well-defined online space in order emerge in the vastness of the Net and converse with a pool of users never seen before. Social media marketing, online advertising, influencer strategy, social media management, monitoring analysis, creation of textual, photographic and video content are just some of the activities for to intercept and engage your target online.

DISCOVER THE PROJECTS

UI & UX DESIGN

Click-proof web design

Designing effective web sites, mini-sites and landing pages means putting yourself in the user’s shoes and interpreting their browsing habits and needs: in other words, User Interface and User Experience design. Whether it is a launch or a restyling, we study an accurate and user-friendly look&feel so that your customers can find what they are looking for in the easiest, most intuitive and interesting way.

DISCOVER THE PROJECTS

DIGITAL MARKETING

Engagement matters

In the digital era, it is necessary to carve out a well-defined online space in order emerge in the vastness of the Net and converse with a pool of users never seen before. Social media marketing, online advertising, influencer strategy, social media management, monitoring analysis, creation of textual, photographic and video content are just some of the activities for to intercept and engage your target online.

DISCOVER THE PROJECTS

BRANDING

Brand identities that stand out

First, we study the positioning on the reference market. Then, we proceed to develop the logo design, brand name, corporate image, catalogues and internal and external communication materials, merchandising, stands for events and fairs, and photoshoots: to create your brand identity, we focus on what makes you unique and make it unmistakable.

DISCOVER THE PROJECTS

BRANDING

Brand identities that stand out

First, we study the positioning on the reference market. Then, we proceed to develop the logo design, brand name, corporate image, catalogues and internal and external communication materials, merchandising, stands for events and fairs, and photoshoots: to create your brand identity, we focus on what makes you unique and make it unmistakable.

DISCOVER THE PROJECTS

SOCIAL MEDIA

Uncontainable content

Lead Generation campaigns; content creation and planning strategies on Google, Facebook and Instagram; content creation and planning of Direct Mail Marketing campaigns; SEM and SEO optimization. Whatever conversion you are looking for, we’re at your side in creating and implementing the funnel necessary to get the results you need, measurable and concrete.

DISCOVER THE PROJECTS

E-COMMERCE

A very real virtual shop

The paradox of shopping online is that anyone can see your products, but no-one can actually touch them before buying. This is why, your e-commerce must show your products off to their very best and in a reliable way, with SEO friendly contents which make you easy to find, appealing images and texts which accompanies the user down the purchasing funnel and distinctive design everywhere. All of this starts from an in-depth study of the competitors, your positioning and your medium- and long-term objectives.

DISCOVER THE PROJECTS

MONITORING ANALYSIS

Knowledge is power

On the web, you have the opportunity to know the digital reputation of your brand, the behavior of consumers, and the reasons behind that behavior: a real treasure trove of information! For you, we can monitor hashtags, URLs, keywords and help you better understand the market, the target and your competitors’ positioning in order to develop the most functional marketing strategy for your business.

DISCOVER THE PROJECTS

MONITORING ANALYSIS

Knowledge is power

On the web, you have the opportunity to know the digital reputation of your brand, the behavior of consumers, and the reasons behind that behavior: a real treasure trove of information! For you, we can monitor hashtags, URLs, keywords and help you better understand the market, the target and your competitors’ positioning in order to develop the most functional marketing strategy for your business.

DISCOVER THE PROJECTS

ADVERTISING

The art of persuading

Our advertising campaigns are always a balance of originality, aesthetic impact and extreme clarity: we stay firmly focused on the messages you want to communicate and we transform them into press releases, outdoor billboards, signage, poster, video or radio adverts. Every creativity is developed with a multi-channel perspective so as to optimize the use of your budget.

DISCOVER THE PROJECTS

ADVERTISING

The art of persuading

Our advertising campaigns are always a balance of originality, aesthetic impact and extreme clarity: we stay firmly focused on the messages you want to communicate and we transform them into press releases, outdoor billboards, signage, poster, video or radio adverts. Every creativity is developed with a multi-channel perspective so as to optimize the use of your budget.

DISCOVER THE PROJECTS

VIDEO PRODUCTION

Business takes the stage

With decades of experience in creating campaign concepts, scripts, and storyboards, in choosing locations, in the video direction, photography, and production of commercials and institutional videos, one thing is certain: every brand, project, or product has a story that is worth telling in a spectacular way. After all, videos are the most engaging media ever and remain unmatched for storytelling.

DISCOVER THE PROJECTS

VIDEO PRODUCTION

Business takes the stage

With decades of experience in creating campaign concepts, scripts, and storyboards, in choosing locations, in the video direction, photography, and production of commercials and institutional videos, one thing is certain: every brand, project, or product has a story that is worth telling in a spectacular way. After all, videos are the most engaging media ever and remain unmatched for storytelling.

DISCOVER THE PROJECTS

PACKAGING

Feeling in a case

The packaging must communicate the uniqueness and quality of your products, it must make them understandable and attractive for consumers who don’t know them, recognizable for those who have already chosen them once and want to do so again. When we develop the logo, the brand name, the front panel for the launch or restyling of a product, we know that this is what it takes to make it stand out on the shelf.

DISCOVER THE PROJECTS

PACKAGING

Feeling in a case

The packaging must communicate the uniqueness and quality of your products, it must make them understandable and attractive for consumers who don’t know them, recognizable for those who have already chosen them once and want to do so again. When we develop the logo, the brand name, the front panel for the launch or restyling of a product, we know that this is what it takes to make it stand out on the shelf.

DISCOVER THE PROJECTS

BELOW THE LINE

Your new products in plain sight

Emerging in the in-store arena is a really tough challenge, but with thoughtful design, combined with original and carefully crafted messages and point-of-purchase materials – such as window signs, countertop and floor displays, reglette, leaflets and consumer information folders – you can find yourself at the center of your potential customers’ attention.

DISCOVER THE PROJECTS

BELOW THE LINE

Your new products in plain sight

Emerging in the in-store arena is a really tough challenge, but with thoughtful design, combined with original and carefully crafted messages and point-of-purchase materials – such as window signs, countertop and floor displays, reglette, leaflets and consumer information folders – you can find yourself at the center of your potential customers’ attention.

DISCOVER THE PROJECTS