What does it mean to emphasize the visual appearance of a product? We asked ourselves this question as part of a restyling project for Bottega Verde, designing a new visual for the packaging of the iconic “Tenuta Bottega Verde” line, dedicated to the brand’s estate: this is where olive trees, red grapes, oat and mallow are grown, then transformed into hyperfermented ingredients to ensure highly enhanced efficacy on the skin.

And it’s precisely from these natural ingredients, the protagonists of three different cosmetic lines, that we have declined the respective graphic proposals for the packaging: a refined, modern and clean mix of illustrated and photographic images that gave depth to the innovative aspect of the entire range, with the aim of communicating at first glance the precious active ingredients contained in the formulations.