Empowerment in a label

All it takes is a blank drawing to be filled in with one’s personality to start imagining yourself for the first time as an astronaut, footballer, orchestra conductor… This is our packaging design idea for the bundle pack and communication materials that Saugella asked us to develop on the occasion of the female empowerment project promoted in collaboration with the Francesca Rava Foundation.

“Spazio alle bambine” (Space for girls) is a limited edition of Saugella Girl flacons with ad hoc labels associated with illustrations to be coloured, inviting little girls to make their way in professions hitherto little addressed to women while encouraging mothers to support their ambitions.

  • Benchmark study and communication concept
  • Art direction
  • Copywriting