To give personality to Arexons PRO’s new Car Care range dedicated to car care professionals, we designed a visual that would convey with extreme immediacy the outstanding performance of each product against dirt, scratches, opacity and signs of car aging.

Inspiring us were the forces of nature, whose elements became our creative key to develop powerful and evocative naming for each product, the ultra advanced design and premium look&feel of the packaging, including a high-impact folder and key visual dedicated to the window decals. An image that we also brought to the brand’s Instagram page through content all playing on the power of each product line in the range.