Vivifree is the gluten free range of dietary and functional foods by Molino Spadoni. A brand which reflects a new culture of wellbeing as a balance between nutrition and pleasure, for which we created some positive and lively packaging and still life images, with ad hoc naming for the superfood range. Taste without sacrifices is also the leitmotiv of the Vivifree page on Facebook, which we handle from the strategy to the management.