When Puig asked us to imagine an event to present its new fragrance Penhaligon’s Sports Car Club to the Italian press, we had no doubts: we wanted the essence of the brand – a unique blend of racing elements and British class – to be both the inspiration and the star of the press day. But that’s not all: we also wanted to amaze guests with an experience within the experience, something to be felt and enthusiastically told.

So, after defining the creative concept with the client, we took care of every detail down to the smallest one, from the design of communication materials to the choice of props for the location set-up, as well as the artistic and logistical coordination. The result was a full immersion in a world of fragrance, elegance and motors, in perfect Penhaligon’s Sports Car Club style.