Fooxeat, an innovative Italian start-up which offers an app allowing users to compare food delivery service prices, put its trust in Maked’s digital team to debut and communicate on Facebook and Instagram. In order to communicate the concept at the heart of the brand, in other words the possibility to compare services and costs, we chose to play with side-by-side design, surveys and creative and smart animations capable of stimulating interaction between users with the aim of generating brand awareness and lead generation, also with the management of sponsored campaigns on the two channels.