For Glance Luxury Travel, the high-end product range by Alidays specialising in tailor-made travel aimed at a luxury target, we explored a positioning and online debut which takes the form of a mobile-friendly website and a social network and content strategy capable of presenting the innovative philosophy of the brand on Facebook and Instagram. Refined Art direction and wanderlust oriented Copywriting evoke the dream holiday among immersive canvases, magnetic cinemagraphs and extraordinary photo albums, supported by Google GDN campaigns and AdWords to promote brand awareness.