GranCarni, a company of the Balletta Group with whom we have a long-standing collaboration, involved us in a particularly appetizing launch: that of the SMASH BURGER, an American-origin hamburger that is now very appealing in Italy among the younger generations and beyond.

To create packaging with a “smashing” impact in the GD-GDO and Ho.Re.Ca. sectors, we developed a bold image that utilizes vibrant colors and a dynamic design inspired by the consumption experience, in order to communicate the bold flavor and gritty personality of this “Burger that smashes.”