The Brand Image changes music

To support Accademia Bizantina’s cultural project, we revolutionized their brand identity: from the new logo to the payoff and claim, through fonts and a more modern and appealing color palette. The new tone of voice took the form of a brand-new content strategy made up of video interviews, musical challenges, thematic playlists, in-depth articles, unprecedented collaborations, and many other high-engagement content that revolutionized the orchestra’s social channels with very specific goals: to increase streams, grow the orchestra’s fan and listening base as well as ensure proper press coverage.

  • Copywriting
  • Art direction
  • Benchmark study and communication concept
  • Logo restyling
  • Website restyling
  • Social media strategy & planning
  • Instagram content strategy and production & Ads strategy
  • Spotify content strategy and production & Ads strategy
  • YouTube strategy & Ads strategy
  • Search campaign
  • Magazine article writing
  • Influencer and content creator strategy
  • Reporting and optimization