Varignana 1705
Elegance Competition

challenge

Palazzo di Varignana set out to create a classic car concours d’élégance designed to elevate the visibility of its luxury resort among an elite international audience
passionate about iconic automobiles and exclusive Made in Italy experiences.

strategy

Target analysis, benchmarking of the world’s leading classic car concours, and our expertise in automotive and lifestyle came together to shape an event with a distinctive positioning and an omnichannel strategy that fully amplifies its unique selling proposition.

“In the land of dream cars” is the concept that captures the unique bond between the Varignana 1705 Concours d’Élégance and Italy’s Motor Valley. It’s expressed through a refined brand identity and original content that highlight the premium allure of the location and the deep passion for iconic automobiles—designed to engage a highly profiled, upscale audience.

touchpoint

social media

Youtube

newsletter

Press Office and Digital PR

event

creativity

creativity

Discover other projects

New look.
New leap.

the exciting sound
of baroque music

Against pain,
without the burn.

Defend your health
with your teeth

Varignana 1705
Elegance Competition

challenge

Palazzo di Varignana set out to create a classic car concours d’élégance designed to elevate the visibility of its luxury resort among an elite international audience
passionate about iconic automobiles and exclusive Made in Italy experiences.

strategy

Target analysis, benchmarking of the world’s leading classic car concours, and our expertise in automotive and lifestyle came together to shape an event with a distinctive positioning and an omnichannel strategy that fully amplifies its unique selling proposition.

“In the land of dream cars” is the concept that captures the unique bond between the Varignana 1705 Concours d’Élégance and Italy’s Motor Valley. It’s expressed through a refined brand identity and original content that highlight the premium allure of the location and the deep passion for iconic automobiles—designed to engage a highly profiled, upscale audience.

touchpoint

social media

Youtube

newsletter

Press Office and Digital PR

event

creativity

creativity

Discover other projects

New look.
New leap.

the exciting sound
of baroque music

Against pain,
without the burn.

Defend your health
with your teeth

E-COMMERCE

Un negozio virtuale molto concreto

Il paradosso dello shopping online è che chiunque può vedere i tuoi prodotti, ma nessuno può toccarli con mano prima dell’acquisto. Per questo, il tuo e-commerce dovrà mostrare la tua offerta al meglio e in modo affidabile, con testi SEO che ti rendano facile da trovare, contenuti appealing che accompagnino l’utente lungo il funnel d’acquisto e un design distintivo ovunque. Il tutto a partire dallo studio dei competitor, del tuo posizionamento e dei tuoi obiettivi di medio e lungo periodo.

SCOPRI I PROGETTI

ADVERTISING

L’arte di convincere

Le campagne pubblicitarie che firmiamo sono sempre in equilibrio tra originalità, impatto estetico e chiarezza estrema: restiamo focalizzati sui messaggi che vuoi comunicare e li trasformiamo in annunci stampa, affissioni outdoor, cartellonistica, poster, spot video o radiofonici. Ogni creatività è sviluppata con prospettiva multicanale in modo da ottimizzare il tuo budget.

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BRANDING

Brand identities that stand out

First, we study the positioning on the reference market. Then, we proceed to develop the logo design, brand name, corporate image, catalogues and internal and external communication materials, merchandising, stands for events and fairs, and photoshoots: to create your brand identity, we focus on what makes you unique and make it unmistakable.

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UI & UX DESIGN

Web design a prova di click

Disegnare siti web, mini siti e landing page efficaci significa mettersi nei panni dell’utente e interpretare le sue abitudini di navigazione ed esigenze: in altre parole, User Interface e User Experience design. Che sia un lancio o un restyling, studiamo un look&feel accurato e user friendly perché i tuoi utenti possano trovare ciò che cercano in modo facile, intuitivo, interessante.

SCOPRI I PROGETTI

BRANDING

Identity che si fanno valere

Prima lo studio del posizionamento sul mercato, poi la progettazione di logo, naming, immagine coordinata, cataloghi e materiali di comunicazione interna ed esterna, merchandising, stand per eventi e fiere, servizi fotografici: per creare la tua brand identity ci concentriamo su ciò che ti rende unico, e lo rendiamo inconfondibile.

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UI & UX DESIGN

Click-proof web design

Designing effective web sites, mini-sites and landing pages means putting yourself in the user’s shoes and interpreting their browsing habits and needs: in other words, User Interface and User Experience design. Whether it is a launch or a restyling, we study an accurate and user-friendly look&feel so that your customers can find what they are looking for in the easiest, most intuitive and interesting way.

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PACKAGING

Feeling a scatola chiusa

Il packaging deve comunicare l’unicità e qualità dei tuoi prodotti, deve renderli comprensibili e attraenti per chi non li conosce, riconoscibili per chi li ha scelti una volta e vuole replicare. Quando sviluppiamo i logo, i naming, il facing per il lancio o il restyling di un prodotto, sappiamo che è questo che serve per farlo emergere dallo scaffale.

SCOPRI I PROGETTI

PACKAGING

Feeling in a case

The packaging must communicate the uniqueness and quality of your products, it must make them understandable and attractive for consumers who don’t know them, recognizable for those who have already chosen them once and want to do so again. When we develop the logo, the brand name, the front panel for the launch or restyling of a product, we know that this is what it takes to make it stand out on the shelf.

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SOCIAL MEDIA

Contenuti incontenibili

Campagne di Lead Generation; creazione di contenuti e strategie di pianificazione su Google, Facebook e Instagram; content creation e planning di campagne Direct Mail Marketing; ottimizzazione SEM e SEO. Qualunque sia la conversione che cerchi, siamo al tuo fianco nel creare e realizzare i funnel necessari a ottenere i risultati che ti servono, misurabili e concreti.

SCOPRI I PROGETTI

SOCIAL MEDIA

Uncontainable content

Lead Generation campaigns; content creation and planning strategies on Google, Facebook and Instagram; content creation and planning of Direct Mail Marketing campaigns; SEM and SEO optimization. Whatever conversion you are looking for, we’re at your side in creating and implementing the funnel necessary to get the results you need, measurable and concrete.

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E-COMMERCE

A very real virtual shop

The paradox of shopping online is that anyone can see your products, but no-one can actually touch them before buying. This is why, your e-commerce must show your products off to their very best and in a reliable way, with SEO friendly contents which make you easy to find, appealing images and texts which accompanies the user down the purchasing funnel and distinctive design everywhere. All of this starts from an in-depth study of the competitors, your positioning and your medium- and long-term objectives.

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ADVERTISING

The art of persuading

Our advertising campaigns are always a balance of originality, aesthetic impact and extreme clarity: we stay firmly focused on the messages you want to communicate and we transform them into press releases, outdoor billboards, signage, poster, video or radio adverts. Every creativity is developed with a multi-channel perspective so as to optimize the use of your budget.
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BELOW THE LINE

Le tue novità in bella vista

Emergere nell’arena dell’in-store è una sfida ardita ma con un design accurato, unito a messaggi e materiali per il punto vendita originali e studiati con attenzione – come cartelli vetrina, espositori da banco e da terra, reglette, leaflet e folder informativi per il consumatore – puoi trovarti al centro dell’attenzione dei tuoi potenziali clienti.

SCOPRI I PROGETTI

BELOW THE LINE

Your new products in plain sight

Emerging in the in-store arena is a really tough challenge, but with thoughtful design, combined with original and carefully crafted messages and point-of-purchase materials – such as window signs, countertop and floor displays, reglette, leaflets and consumer information folders – you can find yourself at the center of your potential customers’ attention.

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DIGITAL MARKETING

Questione di engagement

Nella digital era, è necessario ritagliarsi uno spazio online ben definito per emergere nella vastità della Rete e conversare con un bacino di utenti mai visto prima. Social media marketing, online advertising, influencer strategy, social media management, monitoring analysis, creazione di contenuti testuali, fotografici e video sono alcune delle attività per intercettare e coinvolgere il tuo target online.

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DIGITAL MARKETING

Engagement matters

In the digital era, it is necessary to carve out a well-defined online space in order emerge in the vastness of the Net and converse with a pool of users never seen before. Social media marketing, online advertising, influencer strategy, social media management, monitoring analysis, creation of textual, photographic and video content are just some of the activities for to intercept and engage your target online.

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VIDEO PRODUCTION

Il business entra in scena

Con decenni di esperienza nell’ideazione di concept, script e storyboard, nella scelta della location, nella regia, fotografia e produzione di spot e video istituzionali, una cosa è certa: ogni marchio, progetto, prodotto ha una storia che vale la pena raccontare in modo spettacolare. Dopotutto, i video restano impareggiabili per fare storytelling e i media con più engagement di sempre.

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VIDEO PRODUCTION

Business takes the stage

With decades of experience in creating campaign concepts, scripts, and storyboards, in choosing locations, in the video direction, photography, and production of commercials and institutional videos, one thing is certain: every brand, project, or product has a story that is worth telling in a spectacular way. After all, videos are the most engaging media ever and remain unmatched for storytelling.

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MONITORING ANALYSIS

Sapere è potere

Sul web, hai l’opportunità di conoscere la digital reputation del tuo brand, il comportamento dei consumatori, e il perché di quel comportamento: un vero tesoro di informazioni! Per te, possiamo monitorare hashtag, URL, parole chiave e aiutarti a capire meglio il mercato, il target, il posizionamento dei tuoi competitor al fine di elaborare le strategia di marketing più funzionali per il tuo business.

SCOPRI I PROGETTI

MONITORING ANALYSIS

Knowledge is power

On the web, you have the opportunity to know the digital reputation of your brand, the behavior of consumers, and the reasons behind that behavior: a real treasure trove of information! For you, we can monitor hashtags, URLs, keywords and help you better understand the market, the target and your competitors’ positioning in order to develop the most functional marketing strategy for your business.

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