Defend your health
with your teeth
challenge
Curasept aimed to build awareness and drive consideration around the revolutionary positioning of its Protection Booster line: “Oral health and overall wellbeing.” The goal was to reinforce the perception of superior scientific efficacy of the formulas, boosting sell-out performance in pharmacies.
strategy
By analyzing the Pharma Enthusiast macro-cluster, we identified the most promising buyer personas for the line and mapped their customer journey in depth.
To convey the unique positioning of Curasept Protection Booster, we developed a disruptive creative concept where the toothbrush and toothpaste become the positive heroes.
The strong, memorable idea—“Defend your health with your teeth”—is expressed through multi-subject claims and visuals that show how different body areas can be protected every day, simply by brushing your teeth.
To convey the unique positioning of Curasept Protection Booster, we developed a disruptive creative concept where the toothbrush and toothpaste become the positive heroes.
The strong, memorable idea—“Defend your health with your teeth”—is expressed through multi-subject claims and visuals that show how different body areas can be protected every day, simply by brushing your teeth.
touchpoint
campagna digital
Print campaign
TV commercial
Outdoor campaign
materiale in store
creativity
creativity
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Defend your health
with your teeth
challenge
Curasept aimed to build awareness and drive consideration around the revolutionary positioning of its Protection Booster line: “Oral health and overall wellbeing.” The goal was to reinforce the perception of superior scientific efficacy of the formulas, boosting sell-out performance in pharmacies.
strategy
By analyzing the Pharma Enthusiast macro-cluster, we identified the most promising buyer personas for the line and mapped their customer journey in depth.
To convey the unique positioning of Curasept Protection Booster, we developed a disruptive creative concept where the toothbrush and toothpaste become the positive heroes.
The strong, memorable idea—“Defend your health with your teeth”—is expressed through multi-subject claims and visuals that show how different body areas can be protected every day, simply by brushing your teeth.
To convey the unique positioning of Curasept Protection Booster, we developed a disruptive creative concept where the toothbrush and toothpaste become the positive heroes.
The strong, memorable idea—“Defend your health with your teeth”—is expressed through multi-subject claims and visuals that show how different body areas can be protected every day, simply by brushing your teeth.
touchpoint
campagna digital
Print campaign
TV commercial
Outdoor campaign
materiale in store
