GranCarni, a company of the Balletta Group with whom we have a long-standing collaboration, has involved us in an important challenge: to support them in the public launch of GRAN BUFALO, their new and pioneering thematic line of Italian buffalo meat. The objective: to design a logo and a packaging line capable of communicating the desired positioning and product innovation.

Through colors, fonts, and patterns, we aimed to elegantly convey the intense flavor of this new gastronomic proposal, helping it stand out in the crowded GD-GDO and Ho.Re.Ca. channels. The result is a design in which every detail says “excellence”.