New high-performance packaging

Petronas chose the art direction of MAKED to give a boost to the visual performance of the line of Additives and Car Care PETRONAS Durance products. The image of the packs underwent significant restyling which involved both the bottles and the labels in order to obtain superior performance in terms of communicating the benefits of the range: innovative and hi-tech formulations, the highest performance guaranteed for every specific product, a strong technical and emotional link to the world of Formula 1, where PETRONAS is the protagonist as official sponsor of the Mercedes team AMG F1 four-times winner of the Formula 1 World Championship.

  • Competitor analysis
  • Packaging design
  • Art direction