Be-Total Immuno is the innovative line consisting of two different products for the different stages and needs of the winter season: Be-Total Immuno Protection in order to be prepared for the arrival of ailments; Be-Total Immuno Reaction to react to the first symptoms. To present the double opportunity to the target, we doubled all the communication: two but distinctive types of packaging, POP materials and digital banners which clearly illustrate the benefits of every single formula enabling consumers to comprehend the unique quality of the line.