CARBON BODY,
ITALIAN SOUL

challenge

The founders of Brado, an independent automotive manufacturer born in the Italian Motor Valley, aimed to create an elite automotive brand from scratch for the international luxury leisure market. The goal was to capture the attention of collectors, investors, and private clients within the UHNWI (Ultra-High Net Worth Individual) network through a surgically planned pre-launch campaign, driven by the iconic Dune Buggy, the project’s “manifesto car”.

strategy

The analysis of the international restomod landscape allowed us to define Brado’s brand platform: from its positioning in the luxury leisure vehicle market to the development of strategic assets – from the brand essence to the selection of media contacts – ensuring a powerful market entry. A key strategic choice was leveraging signature design and the founders’ authority to generate immediate desire and credibility among a demanding audience, well ahead of the car’s physical debut.

We developed the brand architecture starting from the naming – Brado, symbolizing an untamed spirit stripped of the superfluous –, the logo, which combines Motor Valley technical excellence with signature design, and the payoff “Carbon Body, Italian Soul”. The claim “Have fun with Brado” and a branding strategy featuring bold, bright colors capable of evoking outdoor life and fun are now the hallmark traits of the brand both online and offline.

touchpoint

Social media

Sales deck

Newsletter

Website

PR & Digital PR

Lifestyle

creativity

Discover other projects

Varignana 1705
Elegance Competition

the exciting sound
of baroque music

Against pain,
without the burn.

New look.
New leap.

CARBON BODY,
ITALIAN SOUL

challenge

The founders of Brado, an independent automotive manufacturer born in the Italian Motor Valley, aimed to create an elite automotive brand from scratch for the international luxury leisure market. The goal was to capture the attention of collectors, investors, and private clients within the UHNWI (Ultra-High Net Worth Individual) network through a surgically planned pre-launch campaign, driven by the iconic Dune Buggy, the project’s “manifesto car”.

strategy

The analysis of the international restomod landscape allowed us to define Brado’s brand platform: from its positioning in the luxury leisure vehicle market to the development of strategic assets – from the brand essence to the selection of media contacts – ensuring a powerful market entry. A key strategic choice was leveraging signature design and the founders’ authority to generate immediate desire and credibility among a demanding audience, well ahead of the car’s physical debut.

We developed the brand architecture starting from the naming – Brado, symbolizing an untamed spirit stripped of the superfluous –, the logo, which combines Motor Valley technical excellence with signature design, and the payoff “Carbon Body, Italian Soul”. The claim “Have fun with Brado” and a branding strategy featuring bold, bright colors capable of evoking outdoor life and fun are now the hallmark traits of the brand both online and offline.

touchpoint

creativity

Brado1
Brado2
Brado3
Brado4
Brado5
Brado6
Brado7

Discover other projects

Varignana 1705
Elegance Competition

the exiting sound
of baroque MUSIC

Against pain,
without the burn.

New look.
New leap.

SOCIAL MEDIA

Uncontainable content

Lead Generation campaigns; content creation and planning strategies on Google, Facebook and Instagram; content creation and planning of Direct Mail Marketing campaigns; SEM and SEO optimization. Whatever conversion you are looking for, we’re at your side in creating and implementing the funnel necessary to get the results you need, measurable and concrete.

DISCOVER THE PROJECTS

E-COMMERCE

A very real virtual shop

The paradox of shopping online is that anyone can see your products, but no-one can actually touch them before buying. This is why, your e-commerce must show your products off to their very best and in a reliable way, with SEO friendly contents which make you easy to find, appealing images and texts which accompanies the user down the purchasing funnel and distinctive design everywhere. All of this starts from an in-depth study of the competitors, your positioning and your medium- and long-term objectives.

DISCOVER THE PROJECTS

UI & UX DESIGN

Click-proof web design

Designing effective web sites, mini-sites and landing pages means putting yourself in the user’s shoes and interpreting their browsing habits and needs: in other words, User Interface and User Experience design. Whether it is a launch or a restyling, we study an accurate and user-friendly look&feel so that your customers can find what they are looking for in the easiest, most intuitive and interesting way.

DISCOVER THE PROJECTS

DIGITAL MARKETING

Engagement matters

In the digital era, it is necessary to carve out a well-defined online space in order emerge in the vastness of the Net and converse with a pool of users never seen before. Social media marketing, online advertising, influencer strategy, social media management, monitoring analysis, creation of textual, photographic and video content are just some of the activities for to intercept and engage your target online.

DISCOVER THE PROJECTS

UI & UX DESIGN

Click-proof web design

Designing effective web sites, mini-sites and landing pages means putting yourself in the user’s shoes and interpreting their browsing habits and needs: in other words, User Interface and User Experience design. Whether it is a launch or a restyling, we study an accurate and user-friendly look&feel so that your customers can find what they are looking for in the easiest, most intuitive and interesting way.

DISCOVER THE PROJECTS

DIGITAL MARKETING

Engagement matters

In the digital era, it is necessary to carve out a well-defined online space in order emerge in the vastness of the Net and converse with a pool of users never seen before. Social media marketing, online advertising, influencer strategy, social media management, monitoring analysis, creation of textual, photographic and video content are just some of the activities for to intercept and engage your target online.

DISCOVER THE PROJECTS

BRANDING

Brand identities that stand out

First, we study the positioning on the reference market. Then, we proceed to develop the logo design, brand name, corporate image, catalogues and internal and external communication materials, merchandising, stands for events and fairs, and photoshoots: to create your brand identity, we focus on what makes you unique and make it unmistakable.

DISCOVER THE PROJECTS

BRANDING

Brand identities that stand out

First, we study the positioning on the reference market. Then, we proceed to develop the logo design, brand name, corporate image, catalogues and internal and external communication materials, merchandising, stands for events and fairs, and photoshoots: to create your brand identity, we focus on what makes you unique and make it unmistakable.

DISCOVER THE PROJECTS

SOCIAL MEDIA

Uncontainable content

Lead Generation campaigns; content creation and planning strategies on Google, Facebook and Instagram; content creation and planning of Direct Mail Marketing campaigns; SEM and SEO optimization. Whatever conversion you are looking for, we’re at your side in creating and implementing the funnel necessary to get the results you need, measurable and concrete.

DISCOVER THE PROJECTS

E-COMMERCE

A very real virtual shop

The paradox of shopping online is that anyone can see your products, but no-one can actually touch them before buying. This is why, your e-commerce must show your products off to their very best and in a reliable way, with SEO friendly contents which make you easy to find, appealing images and texts which accompanies the user down the purchasing funnel and distinctive design everywhere. All of this starts from an in-depth study of the competitors, your positioning and your medium- and long-term objectives.

DISCOVER THE PROJECTS

MONITORING ANALYSIS

Knowledge is power

On the web, you have the opportunity to know the digital reputation of your brand, the behavior of consumers, and the reasons behind that behavior: a real treasure trove of information! For you, we can monitor hashtags, URLs, keywords and help you better understand the market, the target and your competitors’ positioning in order to develop the most functional marketing strategy for your business.

DISCOVER THE PROJECTS

MONITORING ANALYSIS

Knowledge is power

On the web, you have the opportunity to know the digital reputation of your brand, the behavior of consumers, and the reasons behind that behavior: a real treasure trove of information! For you, we can monitor hashtags, URLs, keywords and help you better understand the market, the target and your competitors’ positioning in order to develop the most functional marketing strategy for your business.

DISCOVER THE PROJECTS

ADVERTISING

The art of persuading

Our advertising campaigns are always a balance of originality, aesthetic impact and extreme clarity: we stay firmly focused on the messages you want to communicate and we transform them into press releases, outdoor billboards, signage, poster, video or radio adverts. Every creativity is developed with a multi-channel perspective so as to optimize the use of your budget.

DISCOVER THE PROJECTS

ADVERTISING

The art of persuading

Our advertising campaigns are always a balance of originality, aesthetic impact and extreme clarity: we stay firmly focused on the messages you want to communicate and we transform them into press releases, outdoor billboards, signage, poster, video or radio adverts. Every creativity is developed with a multi-channel perspective so as to optimize the use of your budget.

DISCOVER THE PROJECTS

VIDEO PRODUCTION

Business takes the stage

With decades of experience in creating campaign concepts, scripts, and storyboards, in choosing locations, in the video direction, photography, and production of commercials and institutional videos, one thing is certain: every brand, project, or product has a story that is worth telling in a spectacular way. After all, videos are the most engaging media ever and remain unmatched for storytelling.

DISCOVER THE PROJECTS

VIDEO PRODUCTION

Business takes the stage

With decades of experience in creating campaign concepts, scripts, and storyboards, in choosing locations, in the video direction, photography, and production of commercials and institutional videos, one thing is certain: every brand, project, or product has a story that is worth telling in a spectacular way. After all, videos are the most engaging media ever and remain unmatched for storytelling.

DISCOVER THE PROJECTS

PACKAGING

Feeling in a case

The packaging must communicate the uniqueness and quality of your products, it must make them understandable and attractive for consumers who don’t know them, recognizable for those who have already chosen them once and want to do so again. When we develop the logo, the brand name, the front panel for the launch or restyling of a product, we know that this is what it takes to make it stand out on the shelf.

DISCOVER THE PROJECTS

PACKAGING

Feeling in a case

The packaging must communicate the uniqueness and quality of your products, it must make them understandable and attractive for consumers who don’t know them, recognizable for those who have already chosen them once and want to do so again. When we develop the logo, the brand name, the front panel for the launch or restyling of a product, we know that this is what it takes to make it stand out on the shelf.

DISCOVER THE PROJECTS

BELOW THE LINE

Your new products in plain sight

Emerging in the in-store arena is a really tough challenge, but with thoughtful design, combined with original and carefully crafted messages and point-of-purchase materials – such as window signs, countertop and floor displays, reglette, leaflets and consumer information folders – you can find yourself at the center of your potential customers’ attention.

DISCOVER THE PROJECTS

BELOW THE LINE

Your new products in plain sight

Emerging in the in-store arena is a really tough challenge, but with thoughtful design, combined with original and carefully crafted messages and point-of-purchase materials – such as window signs, countertop and floor displays, reglette, leaflets and consumer information folders – you can find yourself at the center of your potential customers’ attention.

DISCOVER THE PROJECTS