Cetaphil, Galderma brand, is a complete line of creams for every skin type and every age. With 70 years of experience in relieving symptoms relating to poor skin hydration, but few minutes of engagement at the point of sale to publicise the new handbag formats, Cetaphil asked us for our support in creating elegant, immediate-impact and effective counter displays. The creativity that we studied clearly communicates the new positioning of the moisturising cream in a small format that is handy to carry with you on the move every day. A clarity that has also been transformed into banners for industry websites and Facebook posts.