Brief

To launch the new Optrex brand on the market, promoting its line of revolutionary eye drops for the health and wellbeing of eyes and communicate the main product innovation in a clear and striking way: Optrex is an eye wash which is applied to closed eyes.

Strategy

In order to convey this technological innovation we used various offline channels: from the print page to the P.O.P. material to folders for Chemists.

Creativity

We created a press campaign which in a simple and immediate way highlights the benefits of the product, subsequently integrating it with P.O.P. materials designed specifically for pharmacies and opticians.