The three-year partnership between The Outlierman, a prestigious Italian luxury brand of accessories and bags for classic car enthusiasts, and the 24 Hours of Le Mans, by far the world’s most famous and important endurance car race, has catapulted us at Maked into pole position with a communication project that aims to spread the fascination of a Limited Edition of driving gloves, scarves, swimwear, ties and silk clutch bags that tell the story of 100 years of racing, cars and legendary drivers around the world, online and offline.

To give maximum visibility and impact to the collections, we designed packaging full of passion for cars and storytelling, as well as compelling content to engage with driving enthusiasts on Instagram and Facebook and press office materials shared with leading racing magazines.