To launch the new Optrex brand on the market, promoting its line of revolutionary eye drops for the health and wellbeing of eyes and communicate the main product innovation in a clear and striking way: Optrex is an eye wash which is applied to closed eyes.
In order to convey this technological innovation we used various offline channels: from the print page to the P.O.P. material to folders for Chemists.
We created a press campaign which in a simple and immediate way highlights the benefits of the product, subsequently integrating it with P.O.P. materials designed specifically for pharmacies and opticians.
