ING’s DNA is simple, concrete and incisive: in a word, DIRECT. An identity which emerges coherently and creatively in all Maked communication projects for ING Italia: from the DEM campaigns aimed at the client database to the Google GDN banners to the rebranding campaign of 2019, for which we recorded a corporate video, graphics for Facebook ING Italia and for the Community Arancio, themed DEM and posters for the branches offline and offices.
Lead Generation campaigns; content creation and planning strategies on Google, Facebook and Instagram; content creation and planning of Direct Mail Marketing campaigns; SEM and SEO optimization. Whatever conversion you are looking for, we’re at your side in creating and implementing the funnel necessary to get the results you need, measurable and concrete.
The paradox of shopping online is that anyone can see your products, but no-one can actually touch them before buying. This is why, your e-commerce must show your products off to their very best and in a reliable way, with SEO friendly contents which make you easy to find, appealing images and texts which accompanies the user down the purchasing funnel and distinctive design everywhere. All of this starts from an in-depth study of the competitors, your positioning and your medium- and long-term objectives.
Designing effective web sites, mini-sites and landing pages means putting yourself in the user’s shoes and interpreting their browsing habits and needs: in other words, User Interface and User Experience design. Whether it is a launch or a restyling, we study an accurate and user-friendly look&feel so that your customers can find what they are looking for in the easiest, most intuitive and interesting way.
First, we study the positioning on the reference market. Then, we proceed to develop the logo design, brand name, corporate image, catalogues and internal and external communication materials, merchandising, stands for events and fairs, and photoshoots: to create your brand identity, we focus on what makes you unique and make it unmistakable.
In the digital era, it is necessary to carve out a well-defined online space in order emerge in the vastness of the Net and converse with a pool of users never seen before. Social media marketing, online advertising, influencer strategy, social media management, monitoring analysis, creation of textual, photographic and video content are just some of the activities for to intercept and engage your target online.
Designing effective web sites, mini-sites and landing pages means putting yourself in the user’s shoes and interpreting their browsing habits and needs: in other words, User Interface and User Experience design. Whether it is a launch or a restyling, we study an accurate and user-friendly look&feel so that your customers can find what they are looking for in the easiest, most intuitive and interesting way.
In the digital era, it is necessary to carve out a well-defined online space in order emerge in the vastness of the Net and converse with a pool of users never seen before. Social media marketing, online advertising, influencer strategy, social media management, monitoring analysis, creation of textual, photographic and video content are just some of the activities for to intercept and engage your target online.
First, we study the positioning on the reference market. Then, we proceed to develop the logo design, brand name, corporate image, catalogues and internal and external communication materials, merchandising, stands for events and fairs, and photoshoots: to create your brand identity, we focus on what makes you unique and make it unmistakable.
The packaging must communicate the uniqueness and quality of your products, it must make them understandable and attractive for consumers who don’t know them, recognizable for those who have already chosen them once and want to do so again. When we develop the logo, the brand name, the front panel for the launch or restyling of a product, we know that this is what it takes to make it stand out on the shelf.
The packaging must communicate the uniqueness and quality of your products, it must make them understandable and attractive for consumers who don’t know them, recognizable for those who have already chosen them once and want to do so again. When we develop the logo, the brand name, the front panel for the launch or restyling of a product, we know that this is what it takes to make it stand out on the shelf.
Lead Generation campaigns; content creation and planning strategies on Google, Facebook and Instagram; content creation and planning of Direct Mail Marketing campaigns; SEM and SEO optimization. Whatever conversion you are looking for, we’re at your side in creating and implementing the funnel necessary to get the results you need, measurable and concrete.
The paradox of shopping online is that anyone can see your products, but no-one can actually touch them before buying. This is why, your e-commerce must show your products off to their very best and in a reliable way, with SEO friendly contents which make you easy to find, appealing images and texts which accompanies the user down the purchasing funnel and distinctive design everywhere. All of this starts from an in-depth study of the competitors, your positioning and your medium- and long-term objectives.
On the web, you have the opportunity to know the digital reputation of your brand, the behavior of consumers, and the reasons behind that behavior: a real treasure trove of information! For you, we can monitor hashtags, URLs, keywords and help you better understand the market, the target and your competitors’ positioning in order to develop the most functional marketing strategy for your business.
On the web, you have the opportunity to know the digital reputation of your brand, the behavior of consumers, and the reasons behind that behavior: a real treasure trove of information! For you, we can monitor hashtags, URLs, keywords and help you better understand the market, the target and your competitors’ positioning in order to develop the most functional marketing strategy for your business.
Emerging in the in-store arena is a really tough challenge, but with thoughtful design, combined with original and carefully crafted messages and point-of-purchase materials – such as window signs, countertop and floor displays, reglette, leaflets and consumer information folders – you can find yourself at the center of your potential customers’ attention.
Emerging in the in-store arena is a really tough challenge, but with thoughtful design, combined with original and carefully crafted messages and point-of-purchase materials – such as window signs, countertop and floor displays, reglette, leaflets and consumer information folders – you can find yourself at the center of your potential customers’ attention.
With decades of experience in creating campaign concepts, scripts, and storyboards, in choosing locations, in the video direction, photography, and production of commercials and institutional videos, one thing is certain: every brand, project, or product has a story that is worth telling in a spectacular way. After all, videos are the most engaging media ever and remain unmatched for storytelling.
With decades of experience in creating campaign concepts, scripts, and storyboards, in choosing locations, in the video direction, photography, and production of commercials and institutional videos, one thing is certain: every brand, project, or product has a story that is worth telling in a spectacular way. After all, videos are the most engaging media ever and remain unmatched for storytelling.