The launch of a new product, especially when it’s groundbreaking, is always a very delicate moment: the innovation must emerge from the shelf, but also be understood with all the strength of its revolutionary upgrade. Multicentrum chose us to achieve this during the launch of Multicentrum Duobiotic, a unique combination of probiotics and vitamins for intestinal well-being that makes its double action a double strength, which we best told by developing the launch packaging, the sub-brand logo, and all in-store and sales force communication materials.