In-store displays inviting as a candy

Multicentrum chose MAKED for the creative development of the BTL and in-store communication for the launch of Multicentrum Vitamints & VitaGummy, the first food supplements in traditional and chewy sweet forms. A total novelty for this category, aimed at a young and demanding target for which we developed a fresh and inviting creativity, like a sweet.

  • Competitor analysis
  • Communication concept study
  • Counter and floor stand display
  • Shop window sign
  • Poster
  • Folder and digital folder
  • Vitamints press campaign
  • VitaGummy press campaign