In-store displays inviting as a candy

Multicentrum chose MAKED for the creative development of the BTL and in-store communication for the launch of Multicentrum Vitamints & VitaGummy, the first food supplements in traditional and chewy sweet forms. A total novelty for this category, aimed at a young and demanding target for which we developed a fresh and inviting creativity, like a sweet.

Competitor analysis
Communication concept study
Counter and floor stand display
Shop window sign
Poster
Folder and digital folder
Vitamints press campaign
VitaGummy press campaign