Sparco, a global reference point in the racing sector and world of rally, asked us to make the launch of its new range of QRT racing seats memorable and engaging, developed from futuristic aerospace technologies. For this, in addition to a modular project for the display materials at the point of sale, we designed a real experience station where visitors could take their seats to experience state-of-the-art technology, the technical performance and the sense of adrenalin in the new QRT racing seats, firsthand.