Face to face with the target

Rosacea is an inflammatory skin disease which primarily affects the face. In order to help sufferers, Galderma has developed the topical treatment Rozex, assigning Maked the task of creating communication materials for the point of sale with a dual aim: to attract attention to this novelty in the pharmacy and allow sufferers of Rosacea to carry out a rapid self-diagnosis of the problem.

A high-impact visual – where those affected by Rosacea can almost mirror themselves – and an educational approach in the distribution of content and product benefits was the strategy we followed in creating an eloquent window sign, the explanatory podium explaining the treatment phases and the educational leaflet for the customer.

  • Competitor study
  • Communication concept study
  • Art direction
  • Copywriting
  • In-store communication materials