Brief

To create a graphic format consistent with the institutional campaign to define the outfitting of Bulgari stores and the display campaigns.

Strategy

The integrated project involved the use of different communication channels, online and offline, based on guidelines developed in synergy with the institutional campaign.

Creativity

We focused on the offline activities via the creation of P.O.P. material, the design of the shop fitting, the shop windows and temporary stores, without however, neglecting the digital communication, conveyed through display advertising and DEM campaigns.