New targets, new challenges

Be-Total put its trust in Maked’s experience to enter the energy tonics market with style and incisiveness with Be-Total Advence B12, an innovative product dedicated to senior adults (55+). With this goal in mind we worked carefully to develop the packaging of the new tonic from scratch and the in-store and digital communication material dedicated to the target in the “over” market.

  • Competitor study
  • Communication concept study
  • Packaging design
  • Art direction
  • Copywriting