ING’s DNA is simple, concrete and incisive: in a word, DIRECT. An identity which emerges coherently and creatively in all Maked communication projects for ING Italia: from the DEM campaigns aimed at the client database to the Google GDN banners to the rebranding campaign of 2019, for which we recorded a corporate video, graphics for Facebook ING Italia and for the Community Arancio, themed DEM and posters for the branches offline and offices.