Galderma, a global-level leading company in the field of dermatology, chose Maked’s ideas in order to define its new positioning and better communication for Benzac, an important brand for over 30 years for those fighting acne, available in three formulas suitable for the different types of acne. To immediately involve Benzac’s younger target, we opted for a key visual with a direct and youthful textual and visual language, then applied to a variety of materials for the point of sale and for digital and social communication.