Brief

Benactivdol is the new, more concentrated, longer-lasting spray for sore throats. Our aim was to redesign the graphics of the international Benactivdol coordinated material and re-adapt it for the Italian market.

Strategy

The creativity developed was applied to all the planned POP materials: counter displays, automatic change givers, packaging for tongue-depressors and dual flap Benactivdol/Nurofen folders. A corporate presentation video of the product aimed at doctors was also produced.

Creativity

We chose to keep the distinctive elements of the international communication, implementing them in such a way that was easy and immediate to interpret for the Italian target.